A Guide to Mobile Web Design: Tips & Examples
For greater market share and brand exposure you need to be visible everywhere, all the time. Whether it is the PCs that most people use all day for professional and recreational purposes, the television that people watch in their free time or their mobile phones that keep them connected to their folks, you need to carve a niche for yourself on all these platforms through web design and advertisements.
A standard website can be a great way of enhancing your online dominance, but what restricts its reach is the limited use of the PCs, especially because people have to attend to other tasks instead of staying glued to their computers. What will you do if your prospects are travelling all the time and don’t get the opportunity to carry and use their PCs with them? The best answer to this is- become available to them 24x7 through mobile web. Just as we people are mobile, websites should also be mobilised so that people can access them anytime they wish to. The usage of smartphones and mobile Internet has been soaring like never before, and in the coming years it is going to beat the statistics of PC usage.
While people are beginning to invest in mobile website design, most of them are still clueless about the actual need of having a mobile website, when a standard web design can also be accessed via mobile web. The top reasons for having a mobile website design in addition to your standard website are given below-
- A standard website has images and design elements that would be positioned awkwardly when accessed from smartphones.
- Usage of heavy images and content can increase the load speed of the site on mobile phones. This is so because the Internet speed on phones is lesser than that on computers.
- A mobile web design ensures easier navigation and takes the visitors to the desired information quickly.
These few reasons highlight the growing popularity and need of mobilised website design. Some of the commonly used operating systems on mobile phones include Android, Symbian OS, Windows Mobile, Mobile Linux, iPhone platform, and Blackberry platform. Each mobile phone has different screen sizes and browsers, and it would be unwise to expect similar performance of your mobile web design on every handset.
Some tips that can significantly improve the performance of your website design on different mobile handsets are given below:
- Cut out the fluff- When a user accesses your website, it is mostly because he needs some urgent information for which he cannot wait to turn on the computer and find out. To make it easy for the user to reach the desired step in fewer and easier steps you need to streamline the content you publish on the mobile website. Cut out all the excessive information that you may have on your standard website.
- Ensure cross-browser compatibility- There are numerous browsers available for mobile web use, and a website performs differently on each of these browsers. In order to minimise hassles and ensure that a visitor gets equal level of satisfaction on multiple mobile browsers, you must ensure that the web design is responsive and adjustable.
- Different aesthetics need to be applied- The screen size of smartphones and tablets is way smaller than a normal PC. Graphics that look attractive and visually pleasing may look weird when viewed on a small screen. This is why the use of graphics should be minimal and suitable for mobile devices.
- Always do testing- Whether it is a standard website design or a mobile one, testing the site is imperative. When you finish the web design for mobile devices, you need to ensure that all the measures taken by you, be it the content modification, use of images or the cross-browser compatibility, work just the way you planned.
Some examples of popular and successful mobile websites are given below-