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Impact of Poor Web Site Design
It is very important for you as a business owner to understand the impact poor website design can have on your visitor retention. If you want your web site to be a successful part of your business plan, make sure you work with your web site designer to develop a web site design that can keep your visitors interested in your website.
Your home page is a very important part of your website as it is the first point of interaction between your business and your customer. Make sure that your homepage is interesting and engaging otherwise you may find that most of your customers do not travel further than your home page. Think of this as looking for a car. Unless you like the look of the car you are not going to care about what is inside the bonnet. That’s why as a web site designer I consider it important to ensure that any web site design puts enough emphasis on the home page.
It is very important that your web site loads quickly. Most of the visitors have the concentration span of maximum 10 seconds and if your website takes nay longer to load they will quickly hit the back button of their Internet browser and go back to where they came from (most probably Search Engine results page). Most of the people have good internet connections and thus it is increasingly becoming popular to use lots of graphics in your web site design. A lot of website designers are now using images in the homepage. Although images are not a big problem these days but I would still recommend that you use web optimised graphics in your web site design.
I am a big believer in keeping the background of any web site white or in very light colours. The logic behind this is that people come to your web site to research on your products and services and if your website design uses dark colours as test background they will not be able to read. This will thus defeat the purpose of disseminating information through your website. Also the font of the text should be dark coloured to keep it easy for your visitors to read it.
Your website should be easy to navigate. There is no point in developing a great web design when people can’t navigate through your website. Make sure that your website design develops a website design and web site navigation that ensures that no information is more than three clicks away.
If you have an e-commerce website, make sure that it is easy for customers to buy stuff from your website. You should have clear and prompt Buy Now and Add to cart links so that people can easily make a purchase. This might sound trivial but is very important for a good web site design for an e-commerce store.
Make sure that there is enough information about you and your business on the website. It is important that the customers have confidence in you when they visit your web site. Tell them what your mission is and what values your business has when it comes to serving your customers. Tell your visitors about what makes you more qualified than your competitor to provide product or web services they are looking for.
If you follow the above few points when developing your web site design, I am sure you will get a web site that gives you good value for money for you business.
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