Websites give unique online identity for businesses around the world. Their assessment is no more restricted to computers or laptops rather they are also available on mobile phones. Mobile websites are on rise because number of people using mobile phones to browse internet is also on rise. There are many short comings of the mobile website due to raw techniques adopted by web developers during mobile website development. Following are the tips, which will help you to overcome the pitfalls of mobile web development:

Outline clear differentiation between two types of mobile webs

Many of the mobile website users are unaware about the presence of two types of mobile webs.

* Indie mobile type which is more similar to the desktop web where URL is      dropped into the web browser.
* Carrier web type where links to different type of mobile websites are provided.

So next step towards efficient mobile web development is to outline the limits of design, usefulness, and functionality in order to develop the clear web standards for the both.

Avoid mixing up the markup during web application development

There are primarily two types of markup languages used for mobile web application development. The earlier versions of mobile websites used WAP protocol. WAP means Wireless Application Protocol. WML markup language was used in WAP 1.0 protocol. WML (Wireless Markup Language)is a type of XML markup language. With the introduction of WAP 2.0 protocol the WML is replaced by XHTML language. Still some cheap phones like Nokia 1100 and Nokia 1101 uses WML browsers.  So identify the correct users according use the mark up language during web development i.e. for mobile users using cheap phones use WML compatible browsers and for users in developing countries who use latest phones use XHTML compatible browsers.

Optimise the website to suit the screen dimension of the mobile phone

Mobile phones are categorised on basis of screen dimensions. The four commonly used screen dimensions are 128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels, 320 x 480 pixels. So during website application development web developer should fully understand the screen dimensions and optimise the site. The site design should be simple, basic and linear. Such designs will help the phone users to browse through the sites easily. Identify the right customer First important thing which the web developer should keep in mind during web application development is to identify the kind of visitor who comes to your site.

Some visitors may just come for casual surfing; some may be repeated visitors who are coming again and again to surf for some kind of information, whereas others may be urgent visitors who want maximum at minimum time and efforts. So the content optimisation will vary from visitor to visitor accordingly web developers should tactfully insert the content during web development like for casual surfer content should be sticky which brings him again and again to the site, for the repeated visitor optimise the content in main areas so that they can easily find the content of their interest whereas for the urgent now visitors optimise the content so that they can easily find it at single click.



Choose appropriate domain name

The choice of inappropriate domain name will lead to confusion among visitors. So during web application development for the mobile sites you should tactfully choose the domain name which can be easily accessed by users.

Validate your markup The web visitors don t have the luxury of high speed internet connection they have to browse the net during traveling or during the breaks in meeting etc.  So it becomes the duty of web developer to validate the markup language thoroughly during application development so that web page is rendered correctly.

Mobile website development is not a scary thing but little testing and polishing of existing knowledge of web development can give you the leading edge over the existing practices of mobile application development.

More useful articles are available on the Sigma Infotech website