Automatically Turn Visitors into Customers Using Effective Website Design

The major aim of any website design is to take a visitor and turn them into a customer. The effective use of colors, layout and images will create a visual masterpiece designed to automatically attract and convert new customers. In fact a professionally produced website should not only generate more customers but make the process of closing those customers simple and easy.

The problem is that many website owners forget they don’t have the convenience of face-to-face communication with their customers. A physical shop that looks bad can be combated with a great sales and customer service team. Unfortunately with Website Design, if your website is not visually appealing then you will not attract customers.

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Avoid the Single Biggest Website Design Mistake

The single biggest mistake a business owner makes when going online is to allow a website design to go live without thoroughly assessing its potential for sales. At Sigma InfoTech we have a very stringent system that extracts from you the exact information we need to ensure the design meets your market. For example did you know that each colour elicits different emotions from your visitor? IF you want to create trust you must use blue, to stop scrolling you need to use yellow.

Our Sigma InfoTech web design team understands the emotional relationship between colours and buyers and effectively combines them to create a high converting website design for you. Don’t make the mistake that many businesses owner have before and ensure you invest time and money into a website design that converts.

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Use the Sigma Approach for Generating More Sales

At Sigma InfoTech we have built our very own unique approach to building high converting website designs. Here is out 3 step approach:

  • Step 1: Define Your Market

    We complete an initial consultation with you, our website design client and in this consultation we identify the market for your products and services. We define their habits, characteristics and personality so we can cater a website that appeals directly to them.
  • Step 2: Initial Website Design

    We produce an initial website design for your review and feedback, we strongly suggest you show this design to potential customers, employees and key stakeholders so you can gauge the effect it has. Their comments are then compiled into a feedback document that our designers use to complete the final step.
  • Step 3: Final Website Design

    Using the feedback gained in step 2 Sigma InfoTech’s professional design team modifies the design to be even more appealing to your market. Once this is complete it then goes to our development team to implement on your website.

The Sigma InfoTech 3 step approach ensures that your website design is conversion friendly and also visually appealing.

Secure your FREE Website Design Consultation with Our Team of Professional Designers Here:

More useful articles are available on the Sigma Infotech website

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