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Effective Use Of Colour In Website Design

One of the most important aspects of Website Design is the use of colour within the design. Obviously you want your design to be visually appealing but you must understand that different colours elicit different emotions. If you are to choose the wrong colours then your website design could actually result in lower customer sales.

Have you ever noticed that many banks on a national and international level incorporate a strong royal blue into their branding? Sometimes it’s in their logo, sometimes it’s the text colour and other times it’s within images. The reason they use a strong deep blue is because blue is a colour of trust. When someone looks at blue they immediately have the feeling of trust and as a bank trust is really important.

If you wanted to create a strong trust with your customer then you would use blue, one of the major reason that links are blue is to create trust. A blue link states to the visitor you can trust visiting this link. Now many people don’t think in detail about colours when completing a website design but this could be a major element driving conversions.

Click Here To Consult With A Sigma Infotech Website Design Specialists About Which Colours Best Suit Your Business

Yellow is one of the hardest colours for a person’s eye to watch and often as a colour it will repel someone from looking at it. It has been proven that sites with extensive use of yellow have lower conversion rates. Also sites with a bright yellow also have a shorter visitor time then sites without it.

With that said though, yellow can be a great “attention” colour as it will stop the visitor and force them to look through what ever you are trying to bring their attention to. As you can see the use of colour can become complicated as each colour has its potential use.

Click Here To Consult With A Sigma Infotech Website Design Specialists About Which Colours Best Suit Your Business

Now when constructing your website design, we are not suggesting to use just blue and not yellow, as colour is subjective to a niche. For example, a website design with a strong pink is good for selling intimate female related products. While the same website design used to sell male muscle growth formula would actually lower sales.

This all sounds complicated, and a talented website designer will be able to complete a website design without you having to worry about these colour issues. As a business owner your sole focus should be on ensuring your business is generating sales and leave the complicated nature of website design to professionals.

At Sigma Infotech we invest a lot of time, effort and money into educating your team of professional designers on the most effective website design principles. One of the biggest areas of time investment is around the testing of colours on websites.

Click Here To Consult With A Sigma Infotech Website Design Specialists About Which Colours Best Suit Your Business

More useful articles are available on the Sigma Infotech website

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