Google Panda: Targeting Content Farms and More!
Since Google introduced its latest quality improvement tool, Panda, low quality websites have gone for a toss. While Google Panda was launched specifically to target content farms on the Internet, it has now gone beyond that, according to Google's lead of web spam, Matt Cutts
It is because of the Panda initiative that content farms, which offered low quality content and carried revenue sharing ads on the page, have started harvesting less content. The new algorithm has also succeeded in ranking lower quality sites even lower and high quality websites higher on the SERPs. It is due to the Google initiative that the search engine optimisation(SEO) trend has changed dramatically over the past few days.
Panda Changes the way SEO works Earlier, websites looked up to the PageRank methodology of Google to determine their search engine optimisation strategies. Many website owners thought that on-page website optimisation and off-page search engine optimisation are all about keywords and link building, irrespective of the quality of the content.
Web publishers learnt new techniques to sneak into Google ahead of more relevant results. This is the reason why Google perked up and came up with the entirely new way of evaluating websites. The Panda algorithm has created quite a stir among SEO experts, webmasters and website owners as it puts the SERP positioning of their websites at risk. This algorithm has significantly reduced the content farming trend and has also compelled website owners to work harder on their website optimisation and SEO strategies and strive for higher quality content. Strategically using targeted keywords is not a problem for Google Panda; however, having shallow content and duplicate/copied content can bring you under scanner. Publishing content just for the sake of traffic should no longer be a strategy in your search engine optimisation efforts.
Some of the websites that were adversely affected by this new algorithm include Ezine articles, Wisegeek and Mahalo, besides several other websites. While these websites lost their page ranking, they were not banned by Google. This gave them the opportunity to fix their search engine optimisation techniques and align their strategies as per the requirements of Google.
Improve your website optimisation strategies to avoid getting ‘Pandalised’
If you have already been attacked by this new algorithm or fear such thing, you must immediately incorporate these measures into your website optimisation strategies-
Eliminate duplicate, low-quality content
This is the most important reason why most of the content farms and other websites lost their dominance on the search engine. Remove all the repeated and copied content from your website to enhance user experience and get approval from the Panda.
Work on your page speed
If your web page has low load speed, it annoys the users and affects user experience. And, Google counts the page speed as an indicator of user experience. Thus, the time taken by a web page determines whether the search engine would give it a good ranking or not. Make sure that your web pages are not stuffed with elements that make its load slow.
Reduce bounce rate
If a user doesn’t find the website interesting enough to hold his attention, he would leave the site soon. This enhances the bounce rate of the website. It is important that the website owners and designers make the site look attractive as well as useful to the users. Consider changing the colour scheme, content and may be the entire web design, to make the site user-friendly.
Diversify your traffic sources
Getting site traffic only from one source can also affect you adversely. It is important to diversify your site traffic sources by venturing into social media, blogs and other networks.
Manage and monitor your advertising
Check the quality and amount of advertisements on your web pages. If your website carries revenue-sharing ads that occupy most of the space on the web pages, you should be ready to face the consequences. Ideally, the number of ads should be lower that the content on the site.