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How to create an engaging site through web design

Simply putting a website on internet without giving much thought to the designing aspect of the site is not going to win you the customers if you intend to explore it for business purpose. In these days, no one has enough time to pay all the attention to your website even if it is harder to make out of the things you have put on the site. Therefore, web design of a website plays a crucial role in making or destroying your online business. However, in taking out the service of the designers, you should ensure that there are some most crucial aspects of it are fulfilled.

Many people think that merely putting some content on the site is all that they should need in a site. Instead, they should give thought to the overall feel of the site and ensure that the customers go through it in convenient manner. So, here are few of the essential design aspects you should always keep in mind.

First of all, ensure that your website has easy navigation for the customers so that they can quickly go to the pages inside of your website. Every site page should be available on each page for proper navigation. Provide them clear links so that they can click on the buttons to move forward to their desired topics on your site. Such navigation provides easier usability. In the absence of this facility they will soon go away to other sites.

Consistency in a website is another crucial aspect that is hallmark of a good web design. For instance, you have selected a particular color for the site; ensure that it does not keep changing on different pages. All of the site pages should have the same color, with minor changes of its shades allowed. This will assure the viewers that they are still on the same website due to the color design. Take also the example of logo. In case your site has a logo on its header, ensure that all the pages have it in the same place, if you want to promote your company.

As far as text on the website pages is concern, it is always advisable to keep it smaller, not exceeding beyond thousand words, especially if it is a business site of a company. Keep the copy as short as it can be. This is because the online viewers of the sites tend to easily go away form longer texts. It is always suggested, therefore, that you should present the text using bullets. This will attract the viewers and they will go inside the pages if they find some interesting points that you have made.

A sign of great web design is that it presents the features in a very simple way. Any complication of the design should be avoided. For instance, you are creating a site to sell your products, just display them on the pages in a simple way so that they are immediately visible to the potential customers. Ensure that the visitors do not have to make additional efforts to locate the products and do not overtly try to preach them on the things you are selling.

These are time-tested aspects of a good and impressive website design & website development. Even if you want to look different, you can do so, but do not deviate much from these basic principles of design.

More useful articles are available on the Sigma Infotech website

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