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How to Get a Website Design that is Liked by Search Engines and Users Alike?

A website can be a success only if it is capable of converting the visitor into a buyer. The site fails to achieve its objective if it cannot be found on the search engines or fails to catch the attention of the users, or both. Many people think that a beautiful website that is obtained at the cost of thousands of dollars will start generating revenue for them as soon as it becomes live. However, they fail to understand that visual appeal is not what determines the overall success of a site. 

It is a common perception that search engine-friendly website is one that can be easily found by the search engines; but the reality is that a search engine-friendly website is one that adheres to the ranking rules of the search engines and is user-centric. These elements make the website more favourable for the search engine spiders. Thus, a search engine-friendly and user-friendly website becomes a working reality due to the collective work of website designers, copywriters, web developers and search engine optimisers. They should understand and adhere to the set of rules followed by search engine spiders.

Here are some tips for designing search engine-friendly and user-friendly website:

  • Search engine spiders love simple HTML programmed web pages: The website developer should try to design a webpage in simple HTML language because it allows the web spider to crawl the keywords easily. Other languages like JavaScript push the text behind and make it difficult for the search engine to crawl relevant keywords from junk codes. So HTML code should be used to put all the relevant contents. JavaScript can be used in other parts of website. It is also important to validate the HTML language once the web page is created because the search engine spiders rely on correctness of code. There are chances that spiders may leave the portion of webpage that has errors and only capture some correct portions from your webpage. So only a portion of your webpage is captured by the search engine spider and stored in database. So correct your HTML errors before it is too late.
  • Relevant Meta tags make it easy for the visitor to relate with your site:The metatags are still used to deliver distinct identity to a webpage. The website visitor relates to any webpage by its title tag. So the web designer should keep in mind that every web page is led by a relevant title tag. If the web designer doesn’t bother to put a relevant title tag to the web page then there are chances that visitors may turn away without realising the importance of that page.
  • Website with easy and clear navigation is always preferred by web visitor: Many times on clicking on a website link you may encounter the “Page Not Found” error. This error message is displayed when the website design lacks consistency. So, it is always important to ensure that all webpages are neatly organised in the website. The index page and sitemap always make the navigation simpler and easier.
  • Busy backgrounds and unusual fonts will kill the purpose of the website Many webmasters believe that using complex backgrounds and unusual fonts will add face value to the website. In reality, a fancy web design may engage the customer for a while but kills the very purpose of the website. Such elements take away most of the attention of the visitors and they fail to reach to the main objective of the site. It is always preferable to do away with perplexing backgrounds and fonts and go for simple backgrounds and easy to understand fonts.
  • Good content speaks volumes about your products and services: Some web designers believe that advertisements will attract a visitor and then they can be easily cajoled to loosen up their purse strings. The advertisements are a good way to grab attention but too much of it will annoy the customer. So the sole focus of your website should be on offering quality and informative content to your target audience in the most compelling and presentable manner.

A website becomes your asset if it bonds well with a search engine spider and reader.

More useful articles are available on the Sigma Infotech website

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