Web Design- Do-It-Yourself or Hire a Pro?

A website is like an elaborate business card- it gives all the information regarding your brand and contact details. This is the reason why you should ensure that your website is designed in the best possible manner so that more and more people visit it and try to make contact with you.

The process of web design is a critical one. You have to take care of so many aspects and skills to design a website that will bring business to you. Now the question is-whether to DIY the website design or hire a professional to do it for you? The answer to this question lies with the number of skills you have that are required in the process of building a website.

Some of the skills necessary to design a website are-

  • Graphic software knowledge-

    There are numerous graphic design services available in the market, but if you have expertise in it, there is nothing better than that.
  • Familiarity with HTML-

    If you plan to DIY, you should have some knowledge of HTML. For expertise, you can take help from a website design software.
  • Creativity and aesthetic sense-

    To create an attractive website, you will have to use your creativity and artistic knowledge that would make the website look visually appealing.
  • Expertise in programming-

    Technical knowledge in web designing is must. You need to have knowledge about CGI and JavaScript programming to create a technically sound website.
  • Marketing and business experience-

    A website can only generate sales leads and bring business to you if you incorporate marketing skills into it. For that, you need to have experience in marketing and business field.

If you have an expertise in all these skills, you can easily create a functional website without any external help. However, if you are familiar with just a few of them or none of them, you should hire a professional web design company. Most of the web design companies offer specialised services such as web development services, graphic design services and online marketing.

Once you have decided that hiring a professional for your website design needs would be best for you and your website, you need to consider the following questions before making a decision.

  • Do I need an individual/freelancer or a web design company?

    This is a crucial decision that needs to be made before your design process begins. The answer to this question depends on the areas in which you need professional help. If you have graphic design and web development expertise, you would not need any development and graphic design services and you might just hire a freelance content writer. If you do not have enough time or knowledge about the skills required in designing and developing a website, you can hire a web design company that can offer holistic web solutions.
  • How much should I spend on the website design process?

    The budget for your website design process has to be ascertained and set aside before hiring a professional. Depending on the budget you will hire the company or individual for you design needs.
  • What should be the timeframe within which the website must be built?

    The designing of the website can be time-consuming process and you need to define the time period within which your website has to be developed. By defining the time period, it becomes easy for you and your web design company to perform the entire task.
  • What all features should I incorporate in the design of the website?

    Some businesses create websites to spread information about their brand, products/services and contact details, while others develop them in order to engage the customers and compel them to take a positive action. If yours is an ecommerce website, you will have to add the shopping card feature and the payment gateways.
  • What all industries has the web designer/ web design company served in?

    The domain knowledge of the web designer/ web design company should be assessed before handing over the project to them. Having a look at their portfolio and enquiring about their design style would help you in deciding whether the company/designer is worth investing in or not.
  • How much experience does the company has in the field of web designing?

    Though there is no hard and fast rule that only an experienced web design company or professional can create effective websites, but it is always safer to have an experienced person to work on your website, so that he/she can address complex issues with expertise. If you hire a fresher for your website design, it is important to ask him/her thoroughly about their knowledge in the field.
  • How do I measure the performance of the website?

    Once the website is created, you need to know if it can serve the purpose and achieve the objectives for which it was created at the first place. You must measure the performance of the website with the help of various tools related to page ranking, number of visitors, bounce rate, conversion rate and sales leads.
More useful articles are available on the Sigma Infotech website

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