Top 5 Myths in Web Design You Should Always be Aware of
Web design is a complex process and when you work on a project, you often come across questions and points shared by clients that perplex you. Especially when you are starting your career in web design, there are many do’s and don’ts that are told to you by the “supposed” industry experts.
However, what really matters for a successful web design is ensuring superior user experience, and being aware of the following web design myths:
Myth 1: “A website must have music playing automatically when a user visits the site”
Those who believe in this myth really know how to annoy the visitors. This kind of a move can be termed as self-destructive decision because these sounds take the visitors by surprise and compel them to abandon the website without taking any positive action on the site. While music files can enhance a web design, they should never be programmed to play automatically. Only non-serious visitors would actually come to your site to listen to that music!
Music files can, however, be very useful in web design when your target audience primarily comprises of visually disabled users. In such circumstances music and sound clips can guide them through the website. Smart use of the audio clips on websites can help you enhance user experience and compel them to try your services.
Myth 2: “A web designer has to do what the client wants”
In most industries, the adage “customer is always right” is indeed true. However, in web design this statement is not always true. While a web designer has to respect the client’s views and opinions, agreeing to their every demand can result in a non-performing and unsuccessful website design. A web designer must understand the client’s expectations from the website and carry out a thorough market research to understand what the customers want from the site of that particular business.
Moreover, it is the web designer who knows, with experience, what would be good for the business site and what can bring damaging effects to the site. Therefore, a client should always listen to the designer and the designer should not budge to every small wish of the clients just to keep them happy for some time.
Myth 3: “The site should load within 3 seconds, or it is doomed”
This myth was true some years ago, when the attention span of the visitors was lower and they would abandon the site if it did not load in 3 seconds or less. However, the circumstances are different now. Though a high-speed website is always desirable and beneficial for businesses, there are some cases when the site speed can be compromised on in order to have superior user experience. To follow this 3 second rule, many web designers shy away from using Flash, images and graphics. However, they fail to realise that sometimes it is because of these multimedia and attractive elements the visitors come to your site and get engaged.
Thus, just because a certain industry expert told you to avoid Flash and work hard on getting your site’s load speed within 3 seconds, you should not compromise with the quality and usability of the site.
Myth 4: “Everything has to be above the fold”
This is another myth that restricts a web designer to unleash the full potential of his creative streak. In order to keep all the content of the web page above the fold, the font size has to be minimised and use of graphics and images have to be restricted. This myth was born from another myth that users hate to scroll down a web page.
With changing times, users have become more informed, and the time they spend on the Internet has increased. They now understand that in order to get the desired information, they will have to scroll down the webpage and take a smart decision.
Myth 5: “Site traffic = customers”
Companies that implement intense strategies to attract more and more traffic to the website live under the illusion that higher number of website visitors would expand their customer base. However, this is mere illusion because there can be some non-serious site visitors, some visitors who reached the site by accident and some who may not like your product offering. If you count such visitors as part of your customer base, you are going to end up taking wrong decisions and implementing wrong strategies that may cost of you millions of dollars.
When measuring the site traffic, your focus should be on the quality and not the quantity. For instance, if your website gets 1000 visitors, but only 20 of them are converted, your web design is not up to the mark. On the other hand, if your website gets 50 visitors and manages to convert 20 of them, you have a wonderful website design that can play a huge role in expanding the customer base.