Significant of Content Design in Web Development

There is a common misconception that website development only refers to the development of a website that is exclusive of any designing aspects. The fact is that the entire process of web development is ruled by design and content. However, content design and development is one of the most commonly overlooked areas in web development.

Content designing is a vital feature of website development, and many webmasters were slow to realise that content decides the future of their online existence. Content designers or content developers are the people with specialised skills who work hand in hand with the programmers to develop a website or web application. Content designers are differentiated depending on the content format that they are developing. For instance, a content designer working on the graphical content is called graphical designer. Similarly, the content designer working on program-driven content during application development is called programmer. Content designers who write instructional texts like manuals and help texts for web application are called technical writers and those working on development of e-learning pages are called instructional designers. The term ‘content writer’ is mostly associated with the writer who designs contextual content for the websites.

Quality content determines the success of the webpage or web application. The success of any website development or application development is attributed to the precise positioning of the content. A website design or application design can be termed as successful only if its content is easier to find and guides the customer to its focused goal. A thorough understanding of elements involved in specific area can generate ideas during the initial stages of web development. These ideas develop into powerful advertising gimmicks that arrest the attention of the visitor. Powerful content always has the capability to retain the visitor whereas other contents are just used for supporting the website. The content development, application development or web development process should be well defined with arrangement of the content. Content designers should outline the ways to update the content from time to time in order to make it interesting and appealing.

3 points that content designer should keep in mind during content designing for the web development project are discussed below:

  • Content Relevance: Content designer should understand the relevancy of content on a particular website or web application. Many times the content is created just to creep into search engines or just to grab the visitor’s attention without delivering any particular advantage. A professional content designer would always ensure that only the content that supports the business and helps the visitors reach to a positive decision, is included in the content design. Content should have clarity, persuasiveness and logic.
  • Easier Navigation: Be it hard coded programming scripts during application development or a simple text in website development, navigation is the most important factor that the website developer as well as the content designer must keep in mind. Write the things that can be easily found and easily understood. Most of the users will reach out to you through the Internet or customised web application.
  • Added Value: The more value your content offers to the visitor, the more they will stay on your web page. Adding value content to your website application is important to retain the customer. Added value in the content would also give you a competitive advantage to your business and steal your customers away from your competitors.

Next time when you are outlining your website development strategy, put content designing on a high pedestal, and define the objectives of your site’s content design.

More useful articles are available on the Sigma Infotech website

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