Significance of Usability in Website Design
An effective website is that which is high on usability, enhances user experience and makes it easy for your visitors to find what they are looking for easily and efficiently. A usable website design can improve the time spent by each customer on your website and improve your chances of generating higher sales leads.
Consistency and Simplicity are Integral to a Usable Website Design
Users have gradually become accustomed to a particular layout for a website design. Some of it is:
- Organisation logo in the top left with logo linking back to the home page
- ‘About us’ section used for organizational information
- Navigation bar at the same place on each page
- Anything flashing and places above your logo is probably an advertisement
There are many other unwritten conventions that people have started to expect from a website design. It is important that the website designers understand the importance of these conventions in a web design as we are fast becoming used to things in a particular way on the Internet. They should abide by these conventions and ensure that certain aspects of the design remain simple and consistent.
Size Does Matter
The load speed of a website is a major factor in determining the success of your website. It is important that your website loads quickly so that the visitor doesn’t lose his patience and move on to another site that loads faster. An average user will not wait for more than 6-7 seconds for a page to download.
Some aspects you may want to consider are:
- Use CSS to layout your web page.
- Use CSS to create navigation.
- Use Web optimized graphics.
Don't Hide Any Information
Keeping your visitors confused about your offerings is not a good idea. You must ensure that when they visit your website, they leave it only after finding the required information and after taking a positive action. A good web designer will always develop a website design that makes it easier for the targeted audience to find relevant information within a short period of time. Your website design should cater to people who need just a brief information and also to those who want to find as much as possible about your product and services.
Navigation and Content are Paramount
As a Website developer, you must give utmost importance to website navigation in web design. You must ensure that the navigation is simple, consistent and easy to find for a first time visitor. There is no point in having a lot of content on your website if nobody is going to find it. Make sure that no information is more than three clicks away.
When you develop a website design, it is always a good idea to show your website to your family and friends with different Internet skill levels and find out how easy or difficult it is for them to find the information on your website.
In conclusion, I would reiterate that a simple and easy to use website design is far better and more successful than a modern and visually appealing website design that confuses the users
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