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Sigma Infotech Pty Ltd
T: 1300 78 20 23
F: 1300 79 44 02
E: sales@sigmainfotech.com.au

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Sigma Infotech / Getting Google to work for you

Is Your business getting the best out of Google and other Search Engines?

Do you think your business and your website are ready to face the challenges of a downturn in the economy ?
Recent economic surveys and activities are pointing towards a general global economic slowdown Customer spending is decreasing and price based competition is increasing.
More and more businesses are experiencing decreasing customer spending. Chances are your business might not be immune to this.

Isn’t it important that your business gears itself for the challenges that lie ahead before your competitors have the first mover advantage. Panic is the most natural reaction when times get tough. But only the successful businesses realise that tough times provide enormous opportunities for growth. This is also the time to refresh your marketing strategy and organise your business for the future.

One cost effective method to increase your business and cash flow is to create more customer enquiries through your website. Since an increasing number of potential customers are searching the net before making any purchasing decisions,you need to ensure customers find your products and services.

How many of the following boxes can you tick about your website? (less than 3 – website needs fine tuning; all 3 – website is working well)

	Search Engine Friendly & User Friendly Design: Your website should be Search Engine Friendly. A search engine friendly website is the one that can be found easily on search engines. A search-engine friendly web site is first and foremost user-friendly, designed and written for your human visitors first (primary audience). The site should also be tweaked so that it can be easily found by search engines. You should ensure that customers find with ease any information they are looking for on your website and that your website loads quickly.

	Search engine Optimised website: Just having a Search Engine Friendly website is not enough to drive customers to your website. A Search Engine Friendly design can bring in top 30 or top 40 for a less competitive industry or Top 100 for a very competitive industry. In the world where people don’t have a lot of time, most customers do not go further than the 1st or the 2nd page (Top 20) on Google. It is important that your website is Search Engine Optimised so that it is on the first page on Google for relevant keywords. Most people only go through organic search results in Google and you get a better ROI on your investment in Search Engine Optimisation than you would for Pay Per Click Advertising.

	Pay Per Click Advertising: Search Engine Optimisation is a lengthy process and may take up to 6 months before you start to see any results. In the meantime you should look into Pay Per Click (PPC) Advertising. PPC in the long-term is an expensive process but can be useful while your website is optimised for organic search results on Google. Our experience for Pay Per Click Advertising shows that PPC drives only 5-6% of customers to what organic Search Engine Optimisation can bring.

Sigma Infotech has years of expertise in designing Search Engine friendly websites. Our SEO service guarantees Top 10 results and ensures a good return on your investment.

Find out if your website meets the criteria for attracting customers during the current economic turbulence. Get a free Search Engine Consultation and free audit of your website. You have nothing to lose so go ahead and contact Sigma Infotech on 1300 78 20 23 or email sales@sigmainfotech.com.au.and increase your business before your competitors get a head start on you.

Alternatively, if you prefer one of our consultants to get in touch with you, please fill out the form on this page.

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Snail mail: PO Box 7131 Watson ACT 2602 Australia	Email: sales@sigmainfotech.com.au Phone: 1300 78 20 23 Fax: 1300 79 44 02