Our Process
Social media marketing process conducted by Sigma Infotech is result-oriented and is aimed at maximising the reach of your brand.
Determine the marketing goals
Before we start your social media marketing campaign, we work on the goals and objectives of the campaign. In this step, the areas of your services that need to be highlighted must be specified. Also, we determine the time and money that must be devoted to social media marketing each day.
Listen/Observe
Once your objectives are defined, we look around to see what’s happening on the social media circuit. Our social media marketing experts observe the trends and approach adopted by different companies to promote their brands on different social media platforms. Also, they listen to what your target audience is talking about and also look at the activities of your competitors.
Selecting the marketing medium
After we have observed the online marketing trend on the social media platforms, we select the social media platforms that must be a part of our marketing campaign. We create your accounts on these platforms to ensure that the social media marketing plan is sustainable over a long haul.
Shaping your content
The content is and will always be the king and this is also applicable in social media marketing. Sometimes, what you say doesn’t matter as much as how you say it. Our SMM experts strive to create the content in a manner that it delivers the message clearly and engages the customers.
Respond
It is important to plan out the responses on the posts and comments made by users on your profile. We make sure that timely and comprehensive response is given to their queries.
Evolve
We ensure that we adapt to any new changes in the marketing plan or the way social media platforms are operated in order to keep our SMM campaign effective.
Kick start your social media marketing initiative by speaking to our social marketing experts on 1300 78 20 23 or get in touch with us.
