Pay Per Click (PPC) Advertising
Sigma Infotech puts you in front of your prospects through a well-managed PPC campaign that brings you relevant clicks and conversions.
Organic search engine results have undeniable benefits, but when you need tangible results in real-time, paid advertising comes handy. However, leaping into PPC advertising without partnering with a qualified PPC expert can drain away your advertising budget. Sigma Infotech is a leading PPC advertising company that can help you maximise the return on your investment by generating qualified leads and minimising the cost per click. Our experienced Pay Per Click specialists tailor your Ad campaign as per your requirements, helping you optimise your Click through ratio and conversions.
Generate Hot Leads
Pay per click advertising is a perfect choice when you know there are customers out their looking for your products/services. This advertising model gives you control over where your prospects will land on your site by allowing you to develop specific landing pages.
Sigma Infotech’s pay per click advertising team has the experience and skills to streamline the clicks on your ad and the flow of traffic to your landing page. We employ geo-targeting strategies to make your ad visible in only those regions where your target market exists. We conduct extensive keyword research, enlist the negative keywords, and create different ad copies with compelling call-to-action messages to get the most out of your campaign. The landing pages for each ad campaign are also optimised to ensure that once the users reach that page they exit only after generating a sales lead.
Pay for Performance and Track Results
Traditional marketing techniques like print/TV ads, banners etc. are not just expensive mediums, you can also never be too sure of the results that you may get. But a medium like pay per click advertising, allows you to pay only when you get business from it. So, whenever a visitor clicks your ad and is directed to the landing page, it is more likely that the visitor is willing to do business with you. This performance-based model ensures that you get the most relevant traffic that increases the conversion rate and minimises the cost per click. At Sigma Infotech, we develop PPC campaigns that cut down the irrelevant traffic and bring you prospects who would buy your products and services, thereby increasing the return on your investment.
Split-testing is vital to the success of our PPC campaigns. Once your campaign goes live, we test different ad copies, landing pages, keyword sets and other factors to find out which combination can get you the best results. We use the PPC data to measure the performance of you campaign. Our skilled PPC experts take into consideration the targeted keywords, the number of clicks, sign-ups, and conversions to evaluate the cost-per-conversion and ROI, and take further steps to maximise the results.