Google Continues to Strive for High Search Quality with 50 Changes for March

Google is the leader among search engines, and it is because of the deliberate steps taken by this company that has helped it maintain its lead consistently. Since its inception, the leading search engine has continuously made updates that are aimed at helping quality websites rank better. In 2012, Google introduced 17 changes in the very first month and 40 changes in February. Now in March, around 50 changes have been made by the search engine.

A complete list of the recent updates made for improving search quality is presented here:

  • Autocomplete with math symbols- This update allows Google to normalise the math symbols such “+”, “*”, “-”, “/”, “^” etc. in order to match more relevant predictions.
  • Improvements to handling of symbols for indexing- Earlier, Google used to ignore punctuation symbols in queries. However, it has now started to index more heavily used symbols such as “%”, “$”, “\”, “.”, “@”, “#” and “+”.
  • Better scoring of news groupings- The search engine has evolved better scoring systems that determine the ordering of the news coverage by different sources in same group.
  • Sitelinks data refresh- Google has also updated the sitelink data through an offline process to analyse the site structure and other data determining the most relevant links for the users.
  • Improvements to autocomplete backends, coverage- In order to enhance the CPU usage and make more comprehensive predictions, the search engine has reduced the number of backend calls required to prepare autocomplete predictions for your query.
  • Better handling of password changes- When you change your passwords, Google will sign you out from your account on different machines. By changing your password more consistently, your account is signed out of Search, everywhere.
  • Better indexing of profile pages- This change ensures better public profile pages on Google index from more than 200 social sites,
  • UI refresh for News Universal- The design of News Universal results has been modified by providing more results from the top cluster, bringing together the UI treatment of clusters of different sizes, adding a larger font for the top article, larger images and author information.
  • Improvements to results for navigational queries- Google has also ensured that the results for navigational queries are improved. It is a search where it looks like the user is looking to navigate to a particular website.
  • High-quality sites algorithm data update and freshness improvements- The Panda update is well known and is aimed at improving the ranking of the high quality websites. Under this update, the aspects of high-quality websites algorithm depend on processing that is done offline and pushed on a periodic cycle.
  • Live results for UEFA Champions League and KHL- The popularity of KHL and UEFA Champions League has led to this change. You can also find live results for other sports leagues including NFL, NBA, NHL etc.
  • Tennis search feature- You can get realtime tennis scores at the top of the search results page since this new update.
  • More relevant image search results- This change allows you to find more relevant images by tuning signals that are used for landing page quality for images.
  • Fresher image predictions in all languages-For more relevant image search predictions in autocomplete in English. This update extends to all languages.
  • SafeSearch algorithm tuning- In the SafeSearch algorithm, Google has updated the classifier to make it more useful and precise.
  • Tweaks to handling of anchor text- As per this update, Google turned off a classifier related to anchor text. The purpose of this update was to make the scoring systems more robust and transparent.
  • Simplification to Images Universal codebase- This month, Google has also simplified the codebase for Images Universal and to better utilise improvements in our general web ranking to provide better image results.
  • Better application ranking and UI on mobile- Keeping the popularity of mobile web and applications, Google has worked towards making the search results richer with app icons, star ratings, prices and download buttons fitted for the smaller screens.
  • Improvements to freshness in Video Universal- The search engine has reinforced the video results to highlight fresh results and keep the stale videos down in the ranking.
  • Fewer undesired synonyms- A classifier was changed to terminate unhelpful synonyms from the content in the results set.
  • Better handling of queries with both navigational and local intent- Google has come up with a better approach for handling queries with both navigational and local intent, bring a balance to results.
  • Improvements to freshness- The change applied to news-related traffic with improvement in freshness, has been now applied to all search queries.
  • Improvements to processing for detection of site quality- For March, Google has made changes for detection of site quality in order to give higher recognition to high-quality sites.
  • Better interpretation and use of anchor text- The system used for interpreting and using anchor text has been improved by Google, in order to determine the relevance of the given anchor for a given query and website.
  • Better local results and sources in Google News- Google has deprecated a signal that helped people find content from their local country, and it is building a similar logic into other signals used by the search engine.
  • Deprecating signal related to ranking in a news cluster- In this month, the search engine has also deprecated a signal that no longer improves the relevance in Google News.
  • Fewer "sibling" synonyms- Google has worked for some time in improving the method that introduces synonyms that actually are different entities in the same category.
  • Better synonym accuracy and performance- Improvements have been made for eliminating duplicate logic. We’ve also found ways to more accurately identify appropriate synonyms in cases where there are multiple synonym candidates with different contexts.
  • Retrieval system tuning- Google has improved systems that identify terms in a query that are not necessarily required to retrieve relevant documents. This update will lead to better results to the original query.
  • Less aggressive synonyms- It has made the synonym system less aggressive when incorporating search results for other terms in many cases.
  • Update to systems relying on geographic data- This change updates signals used to personalize search results.
  • Improvements to name detection- Google has improved a system for detecting names, particularly for celebrity names.
  • Updates to personalization signals- This change updates signals used to personalize search results.
  • Improvements to Image Search relevance- Google has updated signals to better promote reasonably sized images on high-quality landing pages.
  • Remove deprecated signal from site relevance signals- It has removed a deprecated product-focused signal from a site-understanding algorithm.
  • More precise detection of old pages- This change improves detection of stale pages in Google’s index by relying on more relevant signals. As a result, fewer stale pages are shown to users.
  • Tweaks to language detection in autocomplete- The net effect of this change is that when users forget to turn off their IMEs, they’ll still get English predictions if they start typing English terms.
  • Improvements in date detection for blog/forum pages- This change improves the algorithm that determines dates for blog and forum pages.
  • More predictions in autocomplete by live rewriting of query prefixes- In this change Google is rewriting partial queries on the fly to retrieve more potential matching predictions for the user query. The search engine use synonyms and other features to get the best overall match.
  • Expanded sitelinks on mobile- Google has launched its expanded sitelinks feature for mobile browsers, leading to presentation of sitelinks in search results in a better manner.
  • More accurate short answers- It has updated the sources behind its short answers feature to rely on data from Freebase. This improves accuracy and makes it easier to fix bugs.
  • Migration of video advanced search backends- Another significant change is its migration to some backends used in video advanced search to its main search infrastructure.
  • +1 button in search for more countries and domains- The +1 button has been internationalised by Google on the search results page to additional languages and domains.
  • Local result UI refresh on tablet- The user interface of local results has also been updated on tables to make them more compact and easier to scan.

Source: Google Blog

More useful articles are available on the Sigma Infotech website

Request a Quote

Please call us or fill out this form and one of our Web Design & Online Marketing Specialists will get in touch with you to discuss your project further.

Alternatively, you can call us on 1300 78 20 23.

Request A Quote

Your Contact Information

  • Budget

  • Time Frame

  • Services

  • More Information

To protect against spam, please enter the verification code.